We think your website is more important than your business card. Take a look at why you need to be focusing on your site’s design before you get started handing out business cards.
Of the 10 billion business cards printed in a year, 8 billion cards end up in the garbage within a week. That’s 88% of the cards printed.
What was once a primary way to get your name out to the world is now just a novelty. In today’s competitive market, it is essential that your business has a beautiful and user-friendly website.
Read on for the top 5 reasons your website trumps your business cards.
1. Constant Updates
On business cards, once you print a batch, you are stuck with what is written on the card.
If you ever need to make an update to the address, the phone number or email address, you will never be able to tell all those people who took your card in the past.
On your website, you can quickly make updates as often as needed. You also have limitless room to make a great impression.
Make sure that you test your website from a smartphone or tablet to prevent mobile user frustration.
2. Your Website is not Limited by Size
Business cards are sized to fit in a pocket or wallet. Business cards convey basic information about your company so that clients can contact you later.
The importance of a website can’t be understated. Once a potential client lands on your page, your site should wow your client so that they feel you are the perfect business to suit their needs.
Your website redesign should reflect the current industry trends. It can show videos and images, testimonials, interactive maps or other elements that make it easy and convenient for the client to navigate your pages.
3. Your Website has no Boundaries
In order for someone to get your business card, you have to give it to them. Or someone who has your business card needs to pass it along. That isn’t the case with your website.
Search engines allow people to find you. They can also access your website anytime during the day, even outside operating hours. Your website is available anywhere in the world which can expand your business to locations you haven’t considered.
Allowing potential customers to find you regardless of the time or place is a key reason why your website is more important than your business cards
4. Websites help build brand awareness
A solid online presence is the quickest and best way to gain the trust of your customers which will help to grow your brand.
On your site, you can offer a blog section where you provide valuable industry-related advice and news that is beneficial for potential clients. By setting yourself up as a service provider, your blog followers will see you as a leader in the industry. It is only natural that they will turn to you when they have a need you can meet.
On a business card, you will never get feedback on what is working and what isn’t.
Your website should have a comments option that allows website visitors to provide positive or negative feedback.
Small business owners especially need to know what improvements are needed. Your website can help you do that pretty effectively.
Use this feedback to improve your website, your services, and so on.
Now that you’ve read these 5 reasons, we hope you agree that your website needs to be your priority.
Next, read why it’s crucial to have a good website design.