When you’re surfing the web, how long are you willing to wait for a website to load? It may be a shorter amount of time than you think.

In fact, most people are only willing to wait two seconds for a website to load before moving on to the next one. And in the world of digital marketing, those two seconds could cost businesses a ton of sales.

Curious to learn more about why your website needs a fast loading time? Keep reading.

We’ll review the top five reasons why you should improve your website’s speed. Let’s dive in!

1. Fast Loading Makes a Good First Impression

No matter what size your business is, first impressions count. And a slow website is a quick way to make a bad first impression.

The psychology behind this is simple. When a consumer visits a website that is responsive, fast, and efficient, they will feel that the company behind it is experienced and trustworthy. When they visit a slow website, they’ll feel that they company is inexperienced and untrustworthy.

Don’t let speed ruin your chance at making a good impression. Put your best foot forward by focusing on website speed optimization.

2. Consumers Expect Speed

We live in a day and age where people don’t just appreciate ease-of-use on business’ web pages, they expect it. And let’s face it, the modern-day attention span is shrinking by the minute. In fact, the average person now has a shorter attention span than a goldfish.

So, if your website takes more than a couple seconds to load, you can wave goodbye to your potential customers. Make sure that your site is up to snuff to avoid losing sales.

3. User Experience Matters

User experience is all about one thing: keeping your customers happy. And having a fast-loading website is a simple way to do just that.

User experience should be at the core of your company’s values. If it is, there’s no excuse to have a slow website.

4. Website Load Speed Affects Google Rankings

Google is on a mission to make the internet faster. And they’re aware that even the smallest things can make the biggest differences.

That’s why Google takes loading speed into account when it ranks websites. If your website is slow, your rankings will suffer.

5. Improve Website Speed for Better Conversion Rates

Conversion rates are the percentage of potential clients who follow through on the action you desire. Better conversion rates mean better profits for your company.

And, you guessed it, slow websites stunt conversions. So if you’re having trouble getting the result you want from potential customers, work on your webpage speed.

The Bottom Line

As you can see, having a fast loading website is an absolute must in the business world. No matter what size your company is or what you’re selling, you have to have a user-friendly web page in order to come across professional and reliable.

A fast website will help you make stellar first impressions, improve your clients’ overall experience, boost your Google rankings, and skyrocket your conversion rates. And with these key elements for making sales working in harmony, you’ll be unstoppable.

Do you have any questions or comments? Contact us anytime! We’re here to help.