As a contractor whose clients usually come from previous customers’ recommendation, you may not see the point of having a website.
However, in the digital age, a website is crucial to the success of your business.
Think of it like this: a construction website means putting your business on the map so that any potential client out there can find you.
After all, people nowadays look for goods and services on the internet.
But what do you put on your website? What elements can you use to convince a client to book your service?
Let’s find out.
1. Your past works or portfolio
Put the photos of your best works in a gallery on your website for an easy browsing.
The key is for potential clients to find them fast. So put your portfolio on the first page of your construction website (your homepage).
If you can’t do this for some reason, put an easy-to-find link that leads to your portfolio.
A portfolio will show people the types of construction you have done in the past, and the extent of your skill.
It can then convince them to contact you to talk about their projects.
2. Your contact
Many businesses make the fatal mistake of not providing a means of communication.
You can easily create a contact form on your website, but it’s advisable that you provide an email address and a phone number too.
If you can, put your brick-and-mortar address.
It’s important to put your location clearly on the website. It helps your clients to know where they can physically find you (this creates trust).
Another reason is to make your website more findable by search engines. Thus, Internet users can find you when they do a search for a local construction company online.
3. An “About” Page on your construction website
This is where you will introduce yourself and your team to your website visitors.
Images are a powerful tool, so put a photo of you on this page. People tend to trust someone better if they can put a face to the name, so this will help your chance of getting hired.
Asides from your photo, here are a few things you can include on the page:
- the members of your team (and their photos)
- your qualifications (studies, diplomas, or certificates)
- the number of years you’ve been in business
- the geographical areas you work or accept to work
- other details that may be pertinent (awards, preference for eco-friendly materials, and son on)
4. A detailed list of your services
Be specific about the type of services you provide.
People find you on the internet because they need someone to do a particular task. Before deciding to contact you, they will look for an explicit mention that you can do it.
You can always say that personalized projects are welcome, but people must have an idea of what your company offers.
5. Reviews from past clients
Online reviews are the modern word-of-mouth. People on the internet trust other customers’ opinion (even though they’re complete strangers) as much as a personal recommendation.
This is why it’s an important element to include on your construction website.
Ask past clients to give you testimonials about their experience of working with you. Add five to ten reviews on your websites.
Asking them is also an excellent way to reconnect with them and show them that their opinions matter to you.
Take Away Lesson
A construction website is a valuable marketing tool. Simply put, it can and will bring you more clients.
You should consider building a professional-looking website. You’ll want the face of your company to reflect your professionalism.
If you need any help, our team will be happy to discuss your website project with you. Just shoot us a message, and we’ll get back to you ASAP.