In today’s world, having an effective restaurant website design is part of what gets customers in the door at your establishment.
In fact, while 48.9% of people ask friends for restaurant recommendations, more than 80% of those people dig a little deeper for information.
As many as 27% of those consumers turn to the restaurant’s website for information.
Needless to say, your restaurant’s website matters!
Let’s take a look at some elements to include in your restaurant website design.
Your website should include your address, phone number and hours of operation in an easy to find a place on your website.
When a would-be diner hears about your restaurant they will want to know where you are, what you have to offer and typically at what price.
You need to ensure that your contact information is easily accessible and not something that they have to search for very long.
Part of helping web browsers and potential customers make their decision is by offering them a full menu to look at on your website.
Your restaurant website design can make this as simple as you want. Some use a link to a web page that contains a full menu while others use PDFs or interactive menu listings.
If it’s in your budget, adding some pictures to your menu also gives customers an idea of how you bring your food to life.
Easy to Use
Just like any website online, your restaurant website design should be one that is easy to use.
This means having a website that loads quickly and transitions seamlessly from one page to another.
It’s also smart to ensure your website is optimized for mobile browsing.
After all, in the last quarter of 2016, mobile internet usage outpaced PC internet usage for the first time in history. And there are no signs of this slowing down anytime soon!
Want to help a potential customer to get a better feel of your restaurant’s atmosphere?
Include a well-edited video that captures the essence of what your restaurant is all about.
Videos are a great way to give potential customers an inside look of your establishment and the environment they can expect.
And with the increase of mobile internet usage, videos matter!
According to a survey by Cisco, 80% of the world’s internet usage will be video by 2019!
Your Restaurant Website Design Matters
Your restaurant’s website is an important part of how you market your restaurant.
It can also help potential customers decide whether they choose your restaurant over your competition.
Designing your website in a way that is easy to use and offers visitors the things they want, in an efficient way, is meaningful.
Be sure to include your contact information and physical business location. Also, include a full menu and include colorful images of different dishes where you can. If you have specials or happy hour deals, be sure these stand out to your website’s visitor.
Your website is a great way to help set the tone for how you want your restaurant’s brand image to be received.
The professionals at Jonesen are experienced website designers. We can help you ensure your web presence is one that stands out to your customers!
Contact us today!