Homepage design is crucial if you want to paint your company in a good light.

Whenever people want to learn more about you, the first thing they’ll do is stop by your site.  The homepage is literally the first impression, so you have to knock it out of the park.

Like any industry, web design goes through evolutions year after year. What works today may be obsolete tomorrow.

If you want to stay ahead of the curve with your web design in 2019 and beyond, consider the following trends below.

Always Focus on Speed With Your Homepage Design

Your site isn’t useful unless it offers people a pain-free experience.

In this day and age, this means making it as fast as possible.  This is especially true if your site is interactive and you plan to include photos and videos.

People don’t have the attention span for sluggish loading times in a world where information and entertainment are always at their fingertips.  Take the time to keep your site as fast as possible.

Optimizing for speed is always the best website upgrade to make year after year.

Shift Toward Mobile

You’ll get left behind in 2019 if your site isn’t mobile optimized.

To take it a step further, your site should be mobile first moving forward.  We’re moving toward an increasingly mobile world, so you will need your site to look well and work well on any device.

When hiring web designers, be sure that they also take this approach.

Use Photos and Make Your Colors Pop

The best thing you can do is make your site a pleasure to browse.

When incorporating homepage design principles, it’s important to choose colors that are unique.  The last thing you would want is for your site to look and feel just like everyone else’s.

In addition to eye-pleasing colors, be sure that you incorporate photos and other multimedia.  These sites are more engaging and will give you a greater conversion rate.

When In Doubt, Go Minimalist

Finally, make sure that you’re stripping your site down to its most basic elements whenever possible.

A site that is cluttered and congested will only be confusing to your users.  Make it easy on them by making your site attractive, but easy to navigate.

Don’t just do this in theory — perform extensive testing on the site to be sure it’s easy to use.

If you or your testers aren’t immediately sure what to click on or how to navigate, you need to make the site simpler.  Minimalism is the key for your website, so do everything that you can to upgrade it and design it like this for a 2019 audience.

Hire the Best Designers

You need to execute these homepage design trends to stay relevant in 2019 and beyond.  To do this, you’ll need the help of designers that are skilled.

We’d love to help you out with that. Take the time to get in touch if you need web design that gives you the most bang for your buck.