Why Your Business Needs a Mobile Responsive Website

Jonesen TeamIndustry Insights

Wow! Your website looks great.

Wait, what was that? It’s not mobile-friendly?

Well, that’s a problem.

Nearly 80% of the American population owns a smartphone. And guess what people do on their smartphone? They browse the internet. According to Google, more searches are done on mobile devices than on desktops or tablets.

This means your customers likely going to visit your website on their smartphone. If your site is hard to navigate or takes too long to load, your customers aren’t going to stick around.

They may even end up on a competitor’s site.

I mean, we don’t want to scare you, but a mobile responsive website is vital to your online presence.

Still not convinced? Here are a few reasons why your site should boast a mobile-friendly design.

Because Google Says So

We all know the power of Google is real. This is especially true when it comes to SEO and website rankings.

Google gives priority to websites that are mobile friendly. We all want our websites to be in the top 10 when it comes to Google rankings, and having a mobile responsive site will help with that.

Smartphones are Everywhere

Think: If you’re on a bus and need to buy some concert tickets, are you going to pull out your laptop? No. You are going to get on your phone, find a mobile-friendly site and make your purchase before the next stop.

If you really want to be accessible to your target audience, you need to be accessible on a smartphone.

Build Your Credibility

It doesn’t matter what kind of expert you are or how good your product is if you don’t have a strong online presence. People expect to be able to find what they need online.

If they have a good online experience, they’ll remember it. If they have a bad experience, they are less likely to return to your site. Some must-haves for a credible site include:

  • user-friendly
  • clear and accurate information
  • loads quickly
  • the same across all devices
Cost Effective

Back in the day, website designers used to have to make the same page different size to allow for a cohesive experience across all devices. This required triple the work, three times the source coding, and endless assignments for the design team.

Not anymore.

Now, with mobile-responsive design, the design can change according to screen size. One design, many devices. Simple as that.

Take the Test

Want to know if your site is really mobile-friendly? Take the test. Google has provided us all with a free mobile-friendly testing tool. Just plug in your URL and see what happens. If you see red, you’ve still got a little bit of work to do.

Get a Mobile Responsive Website

Don’t delay updating to a mobile responsive website. Now is the time to get friendly: mobile-friendly. It will help build your credibility, increase website traffic, and save money.

Really, what are you waiting for? And don’t worry, we’re here to help every step of the way. So contact us and let’s build the website of your dreams — that’s mobile friendly of course.