Why Your Site MUST Be Mobile-Friendly

Jonesen TeamIndustry Insights

Why Your Site MUST Be Mobile-Friendly
In this era of smartphones, it’s essential you create a mobile-friendly version of your website. If you don’t, you could be losing business and here’s why.

Have you ever tried to visit a website from your smartphone, only to get so aggravated by the poor design that you left the site completely and went to a different one?

Is it possible that people are doing the same thing when they visit your business’s site from their phones?

If your website isn’t designed to be mobile-friendly, you might be missing out on a lot of potential customers. In fact, one survey found that 67 percent of customers were more likely to make a purchase from a mobile-optimized website.

Having a well-optimized website isn’t just about reaching a wider audience, though. Read on to learn about some of the other benefits that come from having a mobile-friendly website.

Better User Experience

Who doesn’t want happier customers? And, what makes customers happier than having a smooth, efficient experience when they try to visit your website?

When your customers and potential customers can access your site easily to find information or make a purchase, they’re going to be more inclined to continue utilizing your business. They’re also more likely to refer their friends to your site, which means more business coming your way!

Faster Download Speed

When your website is properly optimized for mobile devices, your download speed will increase and customers will be able to spend less time waiting and more time shopping and browsing.

Download speed is connected to increased sales and greater levels of customer satisfaction. In fact, research shows that just a 1-second delay in download speed can lead to a seven percent decline in sales.

Better Engagement

It’s also easier for customers to engage with your business when you have a mobile-friendly website. They’ll be better able to utilize mapping functions, location-aware technology, and click-to-call features — all of this can lead to an increase in sales.

Better SEO Performance

Search engines reward businesses that have mobile-optimized websites. By taking the time to update your site, you’ll get better rankings and likely see an increase in traffic to your site.

Cost-Effective Alternative to App Development

These days, lots of businesses are creating their own mobile apps. While this can be a smart business move, it’s also an expensive one.

In addition to being costly, mobile apps can also be more restrictive than simply making a mobile-friendly website. For example, with a good website, there’s no need to login or provide personal information, which many users appreciate.

If money is an issue and you want to focus on reaching as many people as possible, skip the app design (for now) and focus on updating your website for better mobile access.

Do You Need to Make Your Website Mobile-Friendly?

After learning about the benefits of having a mobile-friendly website, do you think yours could use an upgrade?

If so, contact us at Jonesen Web Design today. We offer a variety of affordable design services that will help set your website apart from your competitors.

Check out some of our past work to see what we can do for you!